Social Media

Social Media marketing is the new kid on the block and has become an increasing important aspect to your businesses overall marketing plan. While how you approach it is different from all of the more traditional ways of advertising, the end result is the same: you want people to sign up for your email list, visit your website, or buy your product.

All of our basic business concepts that we learned earlier still apply also. Social Media marketing is all about creating relationships. Too many people forget that. It is also about enticing people to link to you because they believe they will learn something. The worst thing you can do is get someone to follow you and blast them with an advertisement. You have to sell yourself first before they will take your message seriously.

It seems that social media changes on a daily basis and there is no way in this basic course that we could examine each media channel that you have available, which is on its way down or who is the way up, or how to use each one. What we do want to discuss is the overall theories of how to use social media to market your business.

What is Social Media Marketing?

Simply, social media marketing is the action of creating content that promotes your business and products on the various social media platforms such as Facebook, Youtube, Instagram, and Pinterest. Your unique content should created for the specific platform you are posting it on to help boost your conversions and increase your brand awareness.

Social Media marketing is about going to where your target audience and customers are and interacting with them and their friends. Your strategy will differ based on which social networks your target audience spends their time on. Let's take a look at how you can segment your strategy by market segments:

UsersAudienceIndustry ImpactBest For
Facebook1.79 billion daily active users worldwideGeneration X and millennialsB2CBrand awareness; advertising
Instagram1 billion monthly active usersPrimarily millennialsB2CNatural-looking media, behind-the-scenes, and user-generated content; adversing
LinkedIn675 million monthly active users worldwideBaby Boomers, Generation X, and millennialsB2BB2B relationships, business development, and employment marketing
YouTubeOver 2 billion logged-in monthly users worldwideMillennials, closely followed by Generation ZB2CBrand awareness; entertainment, and how-to videos
Snapchat249 million daily active users worldwidePrimarily Generation ZB2CBrand awareness; advertising
Pinterest416 million monthly active users worldwidePrimarily older millennials and younger baby boomersB2CVisual advertising; inspiration