In its crusade against abusive multilevel marketing companies, the Federal Trade Commission recently investigated the multilevel marketing company Herbalife, which has been around for quite some time.
In its recent complaint against Herbalife, the FTC charged
- that the multi-level marketing company's compensation structure was unfair because it rewards distributors for recruiting others to join and purchase products in order to advance in the marketing program, rather than in response to actual retail demand for the product, causing substantial economic injury to many of its distributors.
- that the companies deceived consumers into believing they could earn substantial money selling diet, nutritional supplement, and personal care products.
According to the FTC's complaint, Herbalife claims that people who participate can expect to quit their jobs, earn thousands of dollars a month, make a career-level income, or even get rich. But the truth, as alleged in the FTC complaint, is that the overwhelming majority of distributors who pursue the business opportunity earn little or no money.
For example, as stated in the complaint, the average amount that more than half the distributors known as 'sales leaders' received as reward payments from Herbalife was under $300 for 2014. According to a survey Herbalife itself conducted, which is described in the complaint, Nutrition Club owners spent an average of about $8,500 to open a club, and 57 percent of club owners reported making no profit or losing money.
The small minority of distributors who do make a lot of money, according to the complaint, are compensated for recruiting new distributors, regardless of whether those recruits can sell the products they are encouraged to buy from Herbalife.
Finding themselves unable to make money, the FTC's complaint alleges, Herbalife distributors abandon Herbalife in large numbers. The majority of them stop ordering products within their first year, and nearly half of the entire Herbalife distributor base quits in any given year.
In the FTC settlement with Herbalife, they are required to revamp their compensation system so that it rewards retail sales to customers and eliminates the incentives in its current system that reward distributors primarily for recruiting. It mandates a new compensation structure in which success depends on whether participants sell Herbalife products, not on whether they buy products.
- The company will now differentiate between participants who join simply to buy products at a discount and those who join the business opportunity. 'Discount buyers' will not be eligible to sell product or earn rewards.
- Multi-level compensation that business opportunity participants earn will be driven by retail sales. At least two-thirds of rewards paid by Herbalife to distributors must be based on retail sales of Herbalife products that are tracked and verified. No more than one-third of rewards can be based on other distributors' limited personal consumption.
- Companywide, in order to pay compensation to distributors at current levels, at least 80 percent of Herbalife's product sales must be comprised of sales to legitimate end-users. Otherwise, rewards to distributors must be reduced.
- Herbalife is prohibited from allowing participants to incur the expenses associated with leasing or purchasing premises for 'Nutrition Clubs' or other business locations before completing their first year as a distributor and completing a business training program.
Under the order, Herbalife will pay for an Independent Compliance Auditor (ICA) who will monitor the company's adherence to the order provisions requiring restructuring of the compensation plan. The ICA will be in place for seven years and will report to the Commission, which shall have authority to replace the ICA if necessary.
The settlement also prohibits Herbalife from misrepresenting distributors' potential or likely earnings. The order specifically prohibits Herbalife from claiming that members can 'quit their job' or otherwise enjoy a lavish lifestyle.